UMAGical Holidays
What to expect
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Town streets and squares will be filled with festive decorations, a cozy holiday ambience, and a “fairytale” atmosphere as Umag transforms for Christmas and New Year.
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Visitors can enjoy local holiday treats — such as “fritule” (traditional sweet pastry) and warm mulled wine — and explore charming holiday stalls, ideal for picking up creative gifts or handmade souvenirs.
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The program includes a full lineup of events: around 17 concerts, 3 DJ-events, 2 children’s performances, plus an exhibition, a film screening, and a chance to meet Santa Claus.
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The festive huts at 1. May Square open from 10:00 AM, offering seasonal treats and holiday atmosphere throughout the day.
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As the New Year approaches, expect celebrations, parties, and a joyful communal atmosphere to ring in the new year together with locals and visitors alike.
Why visit
If you enjoy cheerful holiday vibes, a mix of concerts, family-friendly events, local food and crafts — all in a relaxed, coastal Istrian town — the UMAGical Holidays in Umag offer a warm, festive experience that combines tradition, community spirit, and a seaside charm.
